Vision

WHY?
We believe in creative intelligence. It is the lifeblood that defines our culture at every stage of involvement with our client partners in our shared goal to deliver brand performance.
We are known for our unique strategic and creative planning process called ThinkTank, a collaborative engagement that leverages the creative intelligence of both client and agency.

WHY NOT?
We’re a different kind of strategy partner. We’ve rethought how we can add value, using our unique planning process to fuel commercial, marketing, and brand growth -- in both consumer and health marketing.

HOW?
Our clients know their business best. We know what questions to ask. Working together, we get to insights that neither of us would have reached on our own. It’s a strategic consultancy based on insightful inquiry.

WHO?
We attract bright talent with positive attitudes who are ready to fully engage with our clients’ business.

WHAT?
We deliver by consistently raising the bar of creativity with inspired work that delivers brand performance.

Our team

Marc Lanouette
President

He knows how to lead the members of his team to impressive results. Known for his business acumen and his instincts as a great communicator, he has led many effective campaigns recognized on a national level. Empathetic and poised with a natural charisma, the 20 years of experience he shares with the team at Tank are characterized by a thirst for performance.

Mathieu Cloutier
Vice President, General Manager

Throughout his career, he has been on both the agency side and client side. He is recognized for his strategic thinking, his innate business sense and his extensive knowledge of the retail industry. With 20 years of experience, he has piloted a slew of campaigns for big brands such as Bell, Provigo and Uniprix.

Valya Kruk
Vice President, Chief Strategy Officer

Recognized above all for the breadth of her expertise and global understanding of strategic planning, she possesses a rare wealth of knowledge in marketing, psychology and communications. This valuable trifecta of skills makes her one of the best planners in the country. Throughout her career on the client, agency, and consulting sides, Valya has lead planning for Pfizer, Bell, Microsoft, L’Oréal, Royal Canadian Mint, Canada Post, Royal Bank VISA, and Air Canada Aeroplan.

Christian Roy
Executive Vice-President Healthcare

A pharmaceutical executive and former Marketing Vice-President at Pfizer with extensive experience in marketing, sales and business development, his contribution to Tank gives the agency an exceptional edge over other agencies in healthcare advertising. His contribution at Tank generates continuous growth through a wide range of therapeutic areas. His approach enables the development of innovative partnerships that are sustainable and mutually beneficial.

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